New Concept In Retail: Casa Perfect New York

I remember writing about The Future Perfect, not long after they’d opened when I was still a new blogger up in Boston - which seems like a thousand years ago. I even visited their shop in 2006 and again, in 2009, with my book agent when we were in conversation about my first book, Decorate. I recall being in The Future Perfect, surrounded by the most unusual and hard-to-find objects, thinking of how brilliant the founder must be since it was really break-through to have a shop like this anywhere in the states back then.

Casa Perfect New York

Founded in 2003 by David Alhadeff, The Future Perfect is known today as much more than a design shop, it’s totally next level - it’s a contemporary design gallery. And from the start, Alhadeff’s strong vision and ruthless editing set him apart from the pack. In many ways, he helped bridged the gap for Americans to have access to all of the European trailblazers, trend setters and designers by sharing their work on home soil. People I know personally, have interviewed or even shared dinner with like Piet Hein Eek and the lovely guys from Dimore Studio, along with some of the newer talents he has discovered like Floris Wubben, can all be found at The Future Perfect. (As a side note: I had the pleasure of interviewing Floris Wubben and seeing his new work debut last year - if you follow me on Instagram, you may have caught that during Dutch Design Week.)

Casa Perfect New York
Casa Perfect New York
Casa Perfect New York
Casa Perfect New York
Casa Perfect New York

In addition to European finds, they offer a great mix of finds from all over the world including, of course, the amazing talents in North America. But I guess one cannot stop with being the best in retail, not in these times. It’s always about leveling up, becoming a leader, being the best.

The Future Perfect has gone a step beyond now to open something totally new - Casa Perfect New York (there is already a Casa Perfect Los Angeles, in case you didn’t know). Because the LA Casa was such a success, Alhadeff decided to try the concept in the West Village. This is a gallery showroom set in a residential space - an emerging trend I saw about 3 years ago which, from my perspective, was based off of Milan Design Week darlings Studio Pepe, Dimore, Rossana Orlandi and Salvatori Stone. I’m happy to see this concept expanding to the states because it was needed and it’s a brilliant concept.

The company founder dreamed of an environment where the spirit of a house party is never far from one’s mind.

I love that this townhouse won’t reveal its address unless you book an appointment to see it, which makes it even more special. Very VIP. More and more, consumers want to see how furniture and objects in general fit a real living environment and a showroom can accomplish only so much. For high end consumers, with higher demands, you have to go all out and bring them something that feels extraordinary - the “ultimate” in shopping. This definitely is THAT experience. Could this be the next level, the new concept in retail for interiors? It’s also not something just any retailer can financially pull off, you need to have a name, the right client base, and the revenue to have showrooms and show “houses” on this level. In this respect, it’s a clever way for shops to set themselves far apart from the rest and to really service that niche, high-end/lux market.

I hope that you liked seeing some of the fantastic shots of the townhouse. To see more, please visit their website. It’s fantastic and trust me, you’ll want to go!

Love,

Holly

(Photography by Douglas Friedman)