New Holly Becker Magazine (Living At Home + Holly!) in English and German!

Today is a super special day because I am officially announcing my new decor and lifestyle magazine, powered by Living At Home (and Sinja Schütte, Editor in Chief) in Germany, called LIVING AT HOME + HOLLY! (which most people are just calling HOLLY magazine over here, which makes me happy!).

WOW LOOK!

Living at Home + HOLLY magazine is here

The DEBUT print issue with over 165 pages was released on January 24th in German-speaking Europe and in select international newsstands, with 100,000 (ONE HUNDRED THOUSAND!!!) copies in circulation, so this was no DIY or self-publishing effort - the entire project was backed by Living At Home magazine and I’m so honored to have this amazing second platform to show people, stories and to share the experiences I have in this amazing design industry in which I’ve been a part actively now for 13 years — only in a fresh, new way! Also, a magazine gives me a team of amazingly talented and cool people, and the financial backing to produce stories in other cities and hire creative people to work with me to produce fantastic content, and also to reach an even broader market than I already do online and through my books. There is so much opportunity with a magazine on this scale, I am ready to go forth and do my best and to show the best - to inspire and make people happy, to give you a good feeling about your home, and to give you ideas that you can use to create a space that you feel great to go home to at night.

The magazine will have my LITTLE BLACK BOOK with its pages spread throughout each issue. These pages contain personal notes and things I find and the people I am inspired by that I want you to know about, too.

The magazine will have my LITTLE BLACK BOOK with its pages spread throughout each issue. These pages contain personal notes and things I find and the people I am inspired by that I want you to know about, too.

I was thinking recently, how many digital influencers in Europe (or in the rest of the world) have their own paper magazine backed by a publishing house? It’s an entirely new experience for all of us! But it’s something I had to do when I was approached because it felt RIGHT. And so far, from the response I’ve received, readers are happy with it and find the text inspiring, down-to-earth, inspirational and warm - exactly as I hoped. I want people to see me for who I am - but also, to see me as a friend, a mama, a sister, a blogger - someone who can relate to them but also who is a relatable woman. I’m not a super model or a super celebrity, I’m Holly, and I’m proud to represent this new batch of women who are successful but in a non-Kardashian way - who are real women with real issues and problems and families - and who have budgets, bad days and don’t always have the perfect life. But we are still strong, successful and inspiring because we stick to our goals, reach them, fail and succeed, rise and fall, but most of all - we are consistent and just keep going. We are the REAL DEAL. I am here to represent THOSE women (and men).

I wondered if print would inspire me the same as digital and it really does - it feels very special to hold stories in my hand and to be able to have something tangible to give to others, to read on the train where the wifi is always horrible, to share with my mother who doesn’t read on a tablet, and to take apart for my many mood boards. I also see firsthand that many people are sick and tired of always consuming content digitally. We need a good balance, a good mix. I personally like giving my eyes a break and to take a magazine or a good book to bed at night instead of my iPhone. I find I sleep better without my iPhone in bed but, I also read better when I read magazines and books. When I read online, it’s a different experience - I scan. I was reading a book to my son the other night and noticed a big improvement in how fluent I read in German and in English since he was born - because I had to shift from digital content to books when I had a baby. You can’t read a baby books on a tablet! I remember back then, I struggled with some words and made a lot of errors. Now, I read great because I read books constantly again.

And I went back to reading magazines now too. I stopped buying MilK, Kinfolk, and the others that I once loved because I was a victim of, “I get everything for free online and I’m already got enough to read! I’m consumed!”… But now that I cut back on my screen time in order to reduce headaches and eye strain, I notice that I’m reading magazines again and LEARNING more and also, faster! I stay with articles now, I don’t scan them and click on to the next thing. I also don’t feel so stressed - on my phone I’m on Instagram, Whatsapp and Messanger, and on my Yahoo mail simultaneously at times… this is super draining and stressing me out because I cannot focus on one thing and enjoy it.

With a magazine, I find focus again, comfort, and I’m learning and my vocabulary is expanding in both German and English. So why not run a magazine! The best of both worlds!

I can’t have a magazine without spotlighting a favorite creative friend of mine. This month, it’s a fantastic Finnish photographer and floral designer. You have to get the issue to learn more!

I can’t have a magazine without spotlighting a favorite creative friend of mine. This month, it’s a fantastic Finnish photographer and floral designer. You have to get the issue to learn more!

I believe good magazines and books will always have a chance, and can definitely survive into the future - but they need to provide something of value or else getting free things online will always be the first choice. That is why, for the magazine, we create stories only for the issue that aren’t found in other magazines or online - so you really get what you paid for - exclusive, never-seen-before, content.

A column all about strong women in each issue, who have done great things, like my friend shown here in the debut issue- Jennifer Reaves, A German-American who is the CEO of BLICKFANG.

A column all about strong women in each issue, who have done great things, like my friend shown here in the debut issue- Jennifer Reaves, A German-American who is the CEO of BLICKFANG.

There is so much that I want to tell you about the magazine - WHY, HOW, and so many of the stories behind it… That is took us a year to work on (very secretly) so ALL of 2018 I was working on issue one - from January until a few days before Christmas! But I will tell you details in another blog post, most likely next week…

Home Stories? Of course! We send in our photographers to shoot them though, so they are not bought in from other magazines or something shot and seen already on Pinterest. We try to make each story unique with interesting home owners, and teach something to our readers about ways to make their style your own. We want you to learn from our home stories, not just OOOH and AHHH.

Home Stories? Of course! We send in our photographers to shoot them though, so they are not bought in from other magazines or something shot and seen already on Pinterest. We try to make each story unique with interesting home owners, and teach something to our readers about ways to make their style your own. We want you to learn from our home stories, not just OOOH and AHHH.

I can’t wait to see what you think! Please share it with everyone and email me with story ideas, feedback, things you loved, things you would like to see in the next issue (coming out in September 2019), etc.

Each issue will feature an in-depth column about a current trend in decor, detailing roots and details about the trend - for this issue, we've dug deep into JAPANDI - the how, the why, the what.

Each issue will feature an in-depth column about a current trend in decor, detailing roots and details about the trend - for this issue, we've dug deep into JAPANDI - the how, the why, the what.

There is so much that I want to tell you about the magazine - WHY, HOW, and so many of the stories behind it… That it took us a year to work on (very secretly) so ALL of 2018 I was working on issue one - from January until a few days before Christmas! But I will tell you details in another blog post, most likely next week…

In each issue, I will have my own column where you will meet a client of mine and I’ll show you how I “solved” their problem. For the first issue, we helped a single career woman find her style at home.

In each issue, I will have my own column where you will meet a client of mine and I’ll show you how I “solved” their problem. For the first issue, we helped a single career woman find her style at home.

So… those are some spreads from the magazine. I hope that you will find it interesting and inspirational!

Buy a hard copy of the magazine HERE

or

DOWNLOAD a digital copy in GERMAN or ENGLISH here to read it instantly.

I can’t wait to see what you think! Please share it with everyone and email me with story ideas, feedback, things you loved, things you would like to see in the next issue (coming out in September 2019), etc.

Also, if you share the magazine on Instagram, please use hashtag #livingathomeXholly so I can share it on my Instagram Stories!

Love,

HOLLY

(Photographs: Holly Becker)

Holly Becker Comments
Holly Becker Home Collection at Depot - Available For 6 Weeks!

Hello my dear friends! I am really speechless at the moment because I have such amazing news to share with you, that I’ve been wanting to share for a few weeks now but I’ve been so busy at launch parties and celebrations around my NEW magazine and my NEW home collection at DEPOT that I’ve had so little time to blog.

I love this beautiful wooden pendant in my collection. Everything on the table is also part of the Holly for Depot collection. I’m so proud!

I love this beautiful wooden pendant in my collection. Everything on the table is also part of the Holly for Depot collection. I’m so proud!

YES, a new magazine (I’ll write about that tomorrow), and a new collection…

But first, the home line! Wow! I am SO happy to report that I have my own collection at DEPOT, which has an online shop and 500 stores in Germany, Switzerland and Austria with their flagship store in Frankfurt. In fact, they threw a big party there for me recently and it was amazing! We had a make-your-own wreath class, a live band, catering with yummy drinks and snacks, and big “Holly Bags” with lots of goodies from my collection inside, along with a copy of my new magazine. I also gave a presentation. I was able to meet some fantastic and inspiring men and women too - fans still in college, and then one of my fans came who is 85-years-old and he wanted a selfie with me, with his flip phone from the 1990’s. It was the cutest moment ever, I wanted to cry. These things touch me so much about in-person meet-ups - the people! It’s always the people that make me the happiest and feel the most joy from my work at the end of the day. Who can I impact in a positive way? Who can I support? Who can I give some happiness to? What can I do with my life to make others feel good at home?

NATURAL NEXT STEPS

Designing collections for the home feels like the next step for me in my career, one of many next steps I’ve taken this year and will take in the years to come. I want to really level up now and show my talent and grow and challenge myself. I also want to pave the way for others. It’s been this way my whole life - others are scared to take risks but I’m a trailblazer - I go for it with or without fear - I don’t care! And then others see this and think, “Hmmmm she DID it, maybe I CAN TOO!” and then others follow my lead. I like being the one to lead because I was born with the character for it - and I believe in many ways this character of wanting to take risks and pave the way is my “gift” so I have to do something positive with it. We all have a gift, some have several, but are you using yours? Do you know what yours are? Once you really hone in on what makes you YOU and what are your gifts in life, you can start to develop yourself and your business truly in the most authentic way. Then Mondays never feel like Mondays and work never feels like work.

Here in Germany, I am definitely a trailblazer in my industry. I don’t get it right all of the time and fail like everyone does, it’s human, but I also don’t stop when I have something that I want or feel I should try. I don’t even care if I’m not “perfect” at it, I just want to try and learn as I go, sharpening my skills, becoming better. And in the end, I love the process of evolving, learning and challenging myself. Doesn’t that fuel everyone though? We all love to learn and grow and be challenged yet lots of people let fear of failure hold them back. Please don’t do that, promise me, change this way of thinking. Start to change the way you look at fear. Start to realize that not trying is failure. Trying IS success regardless of the outcome, because the outcome is out of our control. Once we create or do something and send it into the world, we need to learn to LET GO and see what becomes of it. But we are a success simply for creating it and sending it out there.

It’s like having a child. We create it, we raise the child, we send them off to school, then college, then life. If they fail later or succeed, that’s ultimately out of our control. We do our best. Careers and work are very much the same. Nothing is a sure thing. Everything is a risk. Going out in your car on the highway is a risk, so is flying, so is train travel. But you do it because it’s necessary. If you want to get anywhere, you need to use buses and cars and streets and planes to do that. Same with your career, if you want to get anywhere you have to just do things that put you at risk. But trust me, it gets easier after awhile. It’s like having a fear of flying yet you have family on the other side of the world. You start to lose your fear the more you get on the plane and take those trips. Also, the more you start to think differently about air travel. Mind over body/actions, always.

FIRST INTERIOR BLOGGER COLLECTION

But back to my DEPOT collection. I’m the first interiors blogger/influencer in German-speaking Europe to have a collection in a store, and I’m so proud and excited about this moment, I sometimes cannot believe it! It’s amazing to have this chance, to spread the good vibes around and show products and things that I love and own and use in my own home. I have already heard of other companies now working with bloggers on collections here, so now some really interesting things can happen for others in my field too, and I love this. I want everyone to do what they are meant to do, but most importantly, what is most authentic to them and where their talent lies.

Holly Becker collection at DEPOT

The love and support that I have in my newfound “Heimat”, my home away from home, is so beautiful and rewarding. As you look through this post, you can see photos from my collection and YES, you can find everything you see (except the furniture) in DEPOT brick and mortar stores in Switzerland, Austria and of course, Germany but also shop it online HERE for a very limited time. Once it’s gone, it’s gone forever.

ABOUT THE PROCESS

I selected the palette and worked with DEPOT to create a small but lovely collection for anyone - there are literally pieces that all types of people would love - a minimalist (the ceramics), a Danish design lover (the vases), a DIY enthusiast (the paper ferns, you can do anything with them - paint them, dip them in glitter, take them off the wooden stick and turn them into a wreath, lay them down the center of the table, place them in floral arrangements, anything!), a Boho style lover (the rug), the Naturalist (the linen cushion in apricot which is perfect for the bed or on a long bench), the Urban Jungle Plant Lover (the hanging plant pots with faux animal-free leather straps), the color lover (the pillow with the tassels or the glassware), really…. Something for everyone, every home, every age! The rug even looks gorgeous in a girl’s room on the wall or in a guest bathroom (where mine is currently).

I love the ceramics, organic handmade feel, perfect glaze, 3 bowls and 2 dishes. Also love the small tealight holders with the 3 little feet.

I love the ceramics, organic handmade feel, perfect glaze, 3 bowls and 2 dishes. Also love the small tealight holders with the 3 little feet.

Holly Becker Home Collection At Depot

The sweetest thing about the collection is that I created it with an American touch and dedicated the collection to my mother, since her favorite color has been peach since the 1980s, when our whole house was full of peach, floral patterns, macrame (she was really into making hanging plant pots) and tons of plants and of course, brass and big mirrors and shiny wallpaper! I’ve toned things down a bit, added a Scandinavian touch, a bit of a Boho flair with definite California vibes.

Napkins, linens, bowls and brushed gold flatware

Napkins, linens, bowls and brushed gold flatware

Each piece is tagged and has my name on the labels sewn into the linens, rug and pillows.

Each piece is tagged and has my name on the labels sewn into the linens, rug and pillows.

Mini pottery pieces, no two are alike, with 3 feet

Mini pottery pieces, no two are alike, with 3 feet

I love these linen cushions!

I love these linen cushions!

Pillows and rug by the door are from my exclusive collection

Pillows and rug by the door are from my exclusive collection

Faux leather straps with ceramic pots to hang for the Urban Jungle

Faux leather straps with ceramic pots to hang for the Urban Jungle

Rug for any room of the home, and can easily be machine-washed

Rug for any room of the home, and can easily be machine-washed

Holly Becker Collection for DEPOT
Gorgeous batik-print made in India with hand-stitched details on linen

Gorgeous batik-print made in India with hand-stitched details on linen

Vases (medium and large are shown) filled with fresh flowers and paper ferns from my collection

Vases (medium and large are shown) filled with fresh flowers and paper ferns from my collection

Holly Becker Collection for DEPOT
I love the table linens, the apricot runner with the pink napkins - they are really gorgeous together.

I love the table linens, the apricot runner with the pink napkins - they are really gorgeous together.

White paper ferns with wooden sticks

White paper ferns with wooden sticks

Ferns can be taped to a wall, placed in a vase or laid on a dinner table!

Ferns can be taped to a wall, placed in a vase or laid on a dinner table!

Pillows shown are from my collection, and the little vase with the pink faux-leather band, too.

Pillows shown are from my collection, and the little vase with the pink faux-leather band, too.

Orange glassware (perfect for a Brunch table!), faux-leather napkin rings, also look beautiful with the linens.

Orange glassware (perfect for a Brunch table!), faux-leather napkin rings, also look beautiful with the linens.

Lovely rug that is perfect in any spot!

Lovely rug that is perfect in any spot!

Holly Becker Home Collection for DEPOT
Small vase with faux-leather rose-colored band

Small vase with faux-leather rose-colored band

The little pottery pieces are perfect for tapas a dips or for tealights and pillar candles.

The little pottery pieces are perfect for tapas a dips or for tealights and pillar candles.

I love the simple, clean concrete candle holder.

I love the simple, clean concrete candle holder.

Buy everything you see today online (they ship to many European countries too) or in stores (just call your local DEPOT first to make sure they have the HOLLY BECKER collection, not all stores have it).

Love,

Holly


(Photography/Styling: Holly Becker, Styling Assistant: Gabriele Rosenbrock, Location: Sandra Schubert, Hannover and Holly Becker, Hannover)


ObjectsHolly BeckerComment
Interiors Trend: Rattan, Cane, Natural Style... Meet Sika Design!

Hello friends, how are you? I want to introduce you to a brand that I found on the Formland fair website about a month before I went to the fair, called SIKA DESIGN. I liked them so much that I selected their Belladonna sofa to be part of my trend corner, SELECTED BY, at Formland earlier this month. If you want to see it, click here or look below at the first image which shows the lovely Belladonna in all of her glory!

Today I thought to share some things from Sika Design with you because the natural style interiors trend is forever a hit and just continues into 2019, with even more sightings of natural materials like rattan, teak and cane, which bring in a a very island, coastal vibe.

I believe a lot of us are trying to create a vacation spot at home - bring in a little Bali or L.A. to our everyday world since, realistically, how many of us can afford running off to exotic destinations on a regular basis? And even if we can afford it, we may not have the time to do it.

The trend to create a home atmosphere that feels like a bit of an escape, or a posh 5 star resort, is quite practical in this sense, don’t you think?

Belladonna sofa / ottoman

Belladonna sofa / ottoman

You may not want to have rattan, cane and teak in every room, but you can definitely put hints of it here and there and create a nice mix.

Personally, I have a cane headboard in my bedroom and a rattan mirror in my living room, also some rattan/wood pendants in the hallway, and that’s enough for me but it adds enough of that “resort” style to feel authentic and natural in my space. And I love it.

Celia headboard / Fratellino Trolley/ round braided jute rug

Celia headboard / Fratellino Trolley/ round braided jute rug

Not sure if you knew it, but Sika Design just launched two new headboards that I love - I want to actually spray paint them in petrol, black, red, or white and use them in a hotel design or guest bedroom. They’d be fabulous all lacquered up! Don’t you think?? Even natural, they are just gorgeous. So…. Meet Celia (above) and Natalia (below). They are handmade by skilled artisans in Indonesian and bring in a lot of warmth and charm.

Natalia headboard / Fratellino Trolley

Natalia headboard / Fratellino Trolley

Here are some more things from Sika that I find charming and perfect for any home, any style. And with Spring heavy on my mind, I’m getting interested in creating a cozy wintergarten off of my bedroom - perhaps with Sika furniture, I have to check my budget and see…

Paris chair / Round braided jute rug

Paris chair / Round braided jute rug

Charlottenborg 2-Seater/ Charlottenborg table/ Moroccan carpet

Charlottenborg 2-Seater/ Charlottenborg table/ Moroccan carpet

Carlo Bar trolley

Carlo Bar trolley

Rossini Chairs with armrest / Jute Braided Rug Rectangular rug /

Rossini Chairs with armrest / Jute Braided Rug Rectangular rug /

What do you think of this trend, of more natural hand-crafted pieces in the home? Of rattan, cane, teak? Any comments about it?

Love,

Holly

(Photography: Sika Design)

Shop My Peaceful, Eclectic Living Room

Hello friends, how are you? I have been very busy with many projects, but the most important and wonderful one was the 5th birthday of my son Aidan! He just turned 5 this past Saturday and I couldn’t be happier or more excited to see him growing up to be a lovely little person! We spent his birthday week in Copenhagen and then on Saturday, we filled the house with kids and had a nice little celebration. It was wonderful!

Holly Becker Living Room inside of magazine, Living At Home + Holly

Did you know that one of my other projects has to do with STARTING A MAGAZINE? Oh yes! And I’m so excited about that because it’s a big project that took all of 2018 to work on, and on January 24, 2019 (just a few weeks ago!) we launched issue one “Living at Home + Holly”, with 100,000 printed copies in German-speaking Europe and now, a digital ENGLISH version! Woo hoo! If you search Instagram for it, look for #livingathomexholly

Anyway, I still can’t believe it when I go to newsstands and see my magazine there, I’m also on the cover so you can’t miss it, and the lovely mag was powered by Living At Home and Editor-in-Chief, Sinja Schütte. She is such an amazing woman, I really love working with her and her brilliant team.

I’ll tell you more about the magazine tomorrow in a post, (BUY IT HERE IN ENGLISH AND GERMAN), but many people have asked me about the rooms in my home from the magazine so I thought I’d create a post first for my living room and how to SHOP THE LOOK.

Holly Becker Living Room from Living at Home + Holly magazine


SHOP MY LIVING ROOM

Rug: Vintage Beni Ourain, The Gardener’s House

Wallpaper: Hornbeam, Farrow & Ball

Linen drapes: Custom, Barn & Willow

Pendant: Feather EOS XXL, Umage

Gray cabinet: HK Living

Rattan mirror: Westwing

Lamp: Cone Lamp Base and Hexagonal Linen Shade, HK Living

Chair: Merci Paris

Side Table: Black Harlekin, Reflections Copenhagen

Plant pot: Bowl XL, Kristina Dam Studio

Sofa table: Syde, White Carrara marble, MYCS

Sofa throw: Twist a Twill, Rose triangle, Silkeborg Uldspinderi

Pillows on sofa: HK Living

Ottoman: Petrol blue, HK LIving

Pillows stacked: HK Living (top), TineKHome (bottom)

Floor lamp: Louis Poulsen Panthella, Connox

Sofa: Rest 3-seater, Muuto

If I’ve missed anything, please comment below and let me know!

Love,

Holly









FORMLAND Nordic Design Fair - It's almost here - are you joining us?

FORMLAND is nearly here, I can’t believe it. You’ve heard me talking about it on Instagram for the past several weeks and also, there is a whole page in my new magazine (Living At Home + Holly) on page 67 with a special 75% off coupon, but if you still don’t know about Formland and if you don’t already have tickets, then get some as soon as possible and meet me there! You can easily drive up from Germany (or fly or take a train) to HERNING, DENMARK and see the most inspiring Nordic design fair together with me and so many others who are scouting this fair to find the latest and the greatest. I LOVE THIS FAIR, it’s where I find things that no one else has seen yet, and that’s always such a fun and exciting way to kick off a new year.

FORMLAND

HIGHLIGHTS

This is my third time at Formland and I’m so happy to once again visit and see the fair and discover new design since this fair has something very special included - the CREATORS COMMUNITY, a hall (Hall E) full of 50 young talents! I can’t wait to see what these “newcomers” have to show us. I get invited to work at over 20 fairs each year, but I only attend about 5 because I have a young son - so I have to choose VERY carefully. Formland is my top choice so far because it’s so well done and the fair organizers are so nice and kind to me - but also the brands whom I meet on the fair - they are always so excited to see me and look at my fair reports on my blog after or on my Instagram during the fair - to see how I’ve shown their brand on my social media. I love to help people to find a larger audience, so it’s fun for me to be at a fair and to shine light on people through my networks online who are talented, who I believe in. At many stands, the actual makers are present, and I love meeting them and hearing what’s new. I also love the friendly, open spirit at the fair, the joy that can be felt in the air, the concept pop-up cafes, the trend zone (which I find to be one of the best in Europe), and that nearly all of my favorite brands are exhibiting there.

What’s not to love.

HEAR US TALK ABOUT TRENDS

Also, I’ll be leading a discussion with two trend experts, Stefan Nilsson (Trendstefan) and Mads Arlien-Søborg (We Made It), to talk about international trends for 2019, we will take the stage on Saturday, 2 February at 15:00 and the talk will be in English. You can join our discussion and relax with us while we talk about one of our favorite topics for 30 minutes.

SEE YOU IN HERNING

Will I see you this weekend in Herning? The fair runs from 31 JANUARY - 3 FEBRUARY, I will be there the 2nd and 3rd, so if you see me in the Halls, please stop me and say hello. I’ll also have a mini trend presentation in the trend area called SELECTED BY, so look for it and see what you think! I’ve gathered a small collection of some of my favorite products from the fair, and I hope that you will love them as much as I do.

Love,

Holly

My Trend Stand at Domotex: The Design and Photos

I am thrilled to tell you about a design project that I worked on recently for Europe’s leading flooring and rug fairs, DOMOTEX, in Hannover, Germany. This was my second time working for DOMOTEX - the first was last year when they hired me as a consultant to help them form a blogger team and to get more social media presence on platforms like Instagram. Together, we developed a plan which included a blogger lounge, blogger tour of selected stands, and panels with bloggers moderated by me along with, of course, lots of fair coverage during and after the event by all of the bloggers. The first year was such a big success that they hired me for a second year to do it all over again, only adding a second day for the bloggers to be present at the fair, and for me to design my own stand around their theme for this year’s fair, “CREATE'N'CONNECT”. The stand needed to tie my life as a blogger, stylist, trend scout and journalist to their fair somehow. Would you like to see what I did?

Photo: Monsterscircus

Photo: Monsterscircus

Planning and Timing

First, I only had a few weeks to develop a concept and pitch it to them, then a few more weeks to figure out how I would get everything together to make deadline (shopping for products, deciding on stand design overall, paint colors, flooring, special features, etc.), then a few more weeks to finalize everything with Schmidhuber (and also Domotex) who were responsible for hiring the contractors to build the stand could get it up in time for the fair. The firm, Schmidhuber, is based in Munich so after our initial first meeting in Hannover, only email was our primary way of setting plans in place. But, because they are so professional and organized, it all worked out relatively smoothly because once I had my vision, it was easy to direct them as to what was needed in order to complete the stand. It was such a pleasure to work with them, particularly Susanne Schmidhuber, Martin Lersch and Veit Penzenstadler. Top!

The Hardest Part

I think the hardest part about the stand was to visualize it because Christmas break was looming and so I had to get it all finished in advance of the holidays while also engrossed in the the final planning and work on my design project with DEPOT (I created a collection for them to launch January 31 in stores and online) and my magazine project with LIVING AT HOME x Holly which was as exhausting to wrap up as it was exciting. A bit like the weeks before a baby is born, or your wedding. Fun… But a lot of “Oh My God I’m Tired”, moments! Another hard part was trusting my gut. My first vision is exactly what you see in these photos, and because I had no time to make any changes, I was forced to take my first vision and not to edit, edit, edit as I so often do in my home where there are no extreme constraints on time. I learned, once again, that my gut knows best and that I shouldn’t second guess myself and just execute on my initial plan. I will apply this to more projects going forward.

Photo: DOMOTEX

Photo: DOMOTEX

To say I was exhausted before the holidays is indeed an understatement. I was so tired and overwhelmed I got hit with a horrible dose of bronchitis and sore throat - some nights I couldn’t even sleep because of the pain.

Did I Learn My Lesson?

Yes. I learned that I will most likely do it again and again and again because I can’t say NO to such amazing projects - ha ha - I love the adrenaline rush but also the feeling of accomplishment. BUT. I really did learn that next time, I will utilize my assistant Jessy more and even hire another local assistant (Jessy lives in Malta) to help on the things that take so much time that I don’t really need to be involved in. Delegation is hard for me but I’m learning.

The Best Part

The best thing about the DOMOTEX “decor8/Holly Becker” trend stand was that in the end, it was truly beautiful and I felt it was a success - so I’m very, very pleased. As you know, I had a stand at the imm in Cologne exactly two years ago, and a stand with Annabella in Bologna at the Il Mondo Creativo craft fair (thought I did nothing to design it, she did it all herself) last year, and I’ve been curating collections for Formland at a mini trend stand where they have trend setters showing their SELECTED BY favorite fair products (and another next week where you can see my favorite products on display again from 31 Jan - Feb 3), but to design a complete stand from the ground up as I did for imm was very exciting because it’s 100% your own project from a creative standpoint.

Do I Like Designing Stands?

I thought I wouldn’t enjoy it, but after a few experiences behind me, I discovered that I actually love stand design because it’s exciting to see my vision come to life which, in turn, can inspire people visiting a fair in a new way - in a creative way. I would like to do more, especially for some of my favorite brands. I see so many brands at fairs who really need the vision of a stylist to make their products really stand out and also be more Instagrammable so people are motivated to not just visit them on the fair, but to take photos and share on platforms like Instagram. This is such an amazing marketing tool for them to tap into - to create stands that people want to photograph and share on social media.

Photo: DOMOTEX

Photo: DOMOTEX

My Concept

For this stand, because the theme of the fair was CREATE'N'CONNECT, I wanted to show how people are working online each day CREATING content (home design, styling, etc.) and then how they CONNECT with people globally through their networks to inspire them to live a better life, or simply to decorate in a new way using the things they are sharing.

I wanted to show, in the stand, a wall of inspiring bloggers who are doing this daily so I selected the bloggers whom I invited back again this year to work with me on my blogger team at DOMOTEX: Igor Josifovic (Germany) from Happy Interior Blog, Agata Dimmich (Italy) from Passion Shake, Niki Brantmark (Sweden) from My Scandinavian Home, Stefan Nilsson (Sweden) from Trendstefan, Desiree Groenendal (The Netherlands) from Vogesparis and Mette Jakobsen (Denmark) from Monsterscircus. We also had two new additions to our team, Michael Christie (Canada) from The Ruggist and Camillia Bellini (Italy) from The Diary of a Designer.

On one wall, I had a mood board using clippings from Bo Concept, Bolia, Bolon, Marrimekko, Ferm Living, HK Living and Bloomingville catalogs along with screenshots of the Instagram accounts from these wonderful bloggers. This was my way of showing how we are sharing things that we love each day online in the simplest way possible while still allowing the booth design to remain clear and stylish.

I also wanted to show in the stand how the stand itself was going to become content for my own Instagram (and for many others who visited the fair and photographed it), and would connect people to the fair through the photos created for Instagram (and now, my blog).

Photo: Domotex

Photo: Domotex

Photo: Vogesparis

Photo: Vogesparis

Photo: Vogesparis

Photo: Vogesparis

Photo: Vogesparis

Photo: Vogesparis

Photo: Vosgesparis

Photo: Vosgesparis

Holly Becker FRAME at Domotex
Holly Becker FRAME at Domotex

The Rugs + Overall Design

Because I only had two walls, I decided to use the largest wall to display some of my favorite rugs from DOMOTEX vendors (plus one vendor from last year): Edelgrund, Tisca, Mariantonia Urru, Bazar Du Sud and Natur Pur - to show rugs that I love and how I imagine them “living” in a room - the type of setting I would use them in. Please visit each of their websites to learn more about these gorgeous rug brands, many of them have won awards and are working in amazing ways - some with undyed wool, others are restoring vintage pieces and still others are working with artisans to handcraft each rug.

The rugs I shared in my stand are all with a story - and from the heart. I hand-picked each one of them and Mariantonia Urru was nice enough to ship two rugs all the way from Sardinia, Italy just to be part of the stand since they couldn’t be at Domotex this year. I was so honored because I LOVE their work.

The interior design of the space was my opportunity to show the type of room these rugs would fit.

The idea was to stimulate fair visitors to try to visualize rugs in a modern, fresh space even if the rugs were Boho style, or maybe very pure and natural, or even vintage or handmade as my rugs all were at least one of those things. I thought of the rack as a nice way to show these rugs and though my intended vision was to show 12 rugs hanging on the rack, because some rugs were very thick and heavy, I couldn’t show them all in this way so I had to show less rugs and hang one as art since it was too thick to drape, so it actually came out better than my intended plan. A happy accident for sure!

Photo: Monsterscircus

Photo: Monsterscircus

Furniture

The interior design was so fun, I was told to find partners to work with to “loan out” furniture for the fair but I couldn’t imagine, with such short notice, that I could go to 3-5 brands and call in furniture as I would typically do for a magazine shooting. Instead, I went to my favorite furniture store in Hannover called Steinhoff, owned by the well-known designer Anard Steinhoff who also has Germany’s Smallest Design Museum on the top floor which is quite inspiring and cool. I asked them if they’d loan me ALL of the furniture so the process would be really smooth and easy for me. They agreed and I was so, so happy to work with Anard Steinhoff, Pola Sirowatka and their team.

I met with them a few times and then I spent several days and many hours alone at the store, combing through floor by floor, taking breaks to think and sketch out my ideas, and looking again. Steinhoff is huge and has 4 floors, and hundreds of gorgeous pieces. I found a fantastic B&B Italia chair on the 3rd floor in a corner, the perfect coffee table on the 3rd floor in another section, and my DREAM rug by Baxter on the first floor along with some chairs and stools that I loved. Then, I drew up a floor plan and asked their Interior Designer to render everything to scale so we could send it to the architects in Munich who would then render it in 3D and show me how the stand would look in real time.

I intentionally selected furniture that would make the room feel very welcoming, while at the same time, not look like a space where people would really want to hang out and chill because had I used a big, comfy sofa, I knew people at the fair would think it’s a lounge space to go on wifi and I didn’t want the stand to be a mess by the end of the first day. So I selected furniture that was beautiful but that didn’t scream out, “Come sit on me and spend the day surfing your phone!”. ha ha.

I also wanted black and white stripes and small stools and chairs, because I sensed this would be a trend (lots of small tables and chairs (and sure enough, at the imm last week, this look was everywhere and even the rug was the first rug on display at the Baxter stand!). I also sensed marble would be a big trend for 2019, which is why I went with a marble table. I also had to have black and cream as the base, with a natural wooden oak floor, because I felt with the mood board and colorful rugs on the walls, that I wanted the sitting area to not be too strong and bold since the walls were the real focal points.

As for the boho modern look, it’s my favorite look at the moment so I stuck with it. It marries my American aesthetic (very LA/California fresh) with Scandinavian and a touch of Morocco. I really love this look, as it comes across as stylish and well-traveled.

NOTE: If you have any questions about the individual pieces of furniture, please ask me in the comments section and I’ll contact the store to get all of the details - designer, make, price, etc. Or you may contact Steinhoff Hannover directly.

Photo: Passion Shake

Photo: Passion Shake

Wall Color + Flooring

This was very easy, I went with a white ceiling, and for the walls, I knew to partner with Farrow & Ball Germany because they are always so amazing to work with but beyond that, they also have the most gorgeous colors. I selected Pink Ground for the moodboard wall (I have this in my own home so I knew it would be perfect and cast a warm glow) and for the largest wall, I wanted the perfect white so I selected their newest white called Schoolhouse White and it was absolutely perfect.

Overhead Lighting

The lighting was an idea I had for awhile, that I wanted to do for Aidan’s birthday party a few years ago, but I found it too elaborate to bother for a few hours for toddlers and cake. I saved the idea in mind and decided one day, I could bring it to life. Finally, I could do it - and I knew it the moment I saw my stand in a PDF with all of the dimensions - and that I actually had a real ceiling in my stand unlike my stand at imm which didn’t have a “top”. The space was large enough to put this plan to action, but also small enough to not look crazy or over-the-top.

Anyway, last year, I saw the Noguchi Museum on Instagram, where they have paper lanterns on display hanging at many different lengths, and I thought that this original idea really would work because if the they can do it, well so can I. Only, my idea was to group lanterns all the same size in pure white, and hang them at the same length, to create a sort of soft dramatic statement while also being cozy and most importantly, to diffuse the light from the typical fair spots that are often so harsh (and ugly). I also wanted lighting that was very affordable - these paper lanterns all came from IKEA. I decided that I did not want them to be illuminated, I wanted them to not have bulbs inside and instead, to take on a soft glow from the spot lighting beneath them, so people would be encouraged to take photos.

I heard many comments from passerbys, and even the blogger team, that they really liked this idea and felt inspired by it and on Instagram, many people were writing to me about it saying they loved it - so the reaction was exactly what I had hoped for and I’m glad I went with my gut feeling on this one.

Photo: Monsterscircus

Photo: Monsterscircus

Photo: Monsterscircus

Photo: Monsterscircus

Creating Impact

Back to the lights… I wanted a “wow” statement because I believe that when you do a styling job, you have to make something stand out, something needs to be the “wow” or else it’s just another interior design “room” at a fair stand. You see hundreds of mock up rooms on fairs - beautiful spaces that look like showrooms from a furniture store. A stand at a fair, in my opinion, gives you a chance to take it to another level - something you most likely would NEVER do for a client or even in your own home or even in a furniture showroom because a fair is lasting only one week and because you WANT people to talk about YOUR stand so it needs to really have impact. You can do this through so many ways, my way was to make the rugs and the lighting draw people over to the stand to explore more.

But back to impact. Imagine having this many paper lanterns in your living room?! NEVER EVER, right? Too much dusting. I think of a fair like I do theater - be a bit theatrical and play. If I had more time, I imagine I would have really pushed my limits because I’m at that place in my life where I want to push more - but the lanterns made the statement that I wanted to make - and they lured people over to see the stand because once you saw them from afar, you had to get a closer look to see what’s going on.

Accessories

In addition to the moodboard, I added some things from home like the wire portrait of my face since line drawings are really trending at the moment, wooden beads, vases, bowls and books (Chanel - Karl Lagerfeld - Die Kampagnen, my first book Decorate (only in the newly released Dutch edition with the beige linen cover), and This Is Home by Natalie Walton) on the coffee table and some pillows for the chair and floor. I wanted a piece of myself and my life present to warm up the space and make it feel like home. In fact, I loved the stand so much more once the mood board went up and some of my personal objects were laid out on the coffee table.

Suddenly, the space came to life.

I was happy when opening day came and I could share it with all of the Domotex visitors and the press. To my excitement, my stand was on television two days in a row on the subway here - showing on all of the televisions on the train platforms and in the trains and I was interviewed and on TV too, which made me very happy to represent my own brand but also Domotex, in such a positive way because I love this fair so much and the people I work with there.

Special Note of Thanks

I’d like to thank Domotex (Dagmar, Lars and your team), Steinhoff, Farrow & Ball, All of the rug dealers who loaned me these gorgeous rugs, the blogger team and especially Schmidhuber for making all of these ideas of mine a reality and to Veit Penzenstadler who was SO helpful in making sure I had my rugs, hooks, and lanterns in place for opening day - thanks a million everyone! It was a great experience.

Love,

Holly