Space + Story Lab
In-person workshops and events with Holly Becker for shops, cafés, wellness studios, teams and brands that want to create more compelling spaces, stronger visual stories, and more memorable customer experiences.
The Space + Story Lab is my in-person workshop and event series for physical businesses that want their brand to feel clearer, more beautiful, and more emotionally resonant both in the space itself and in how it is shared with the world online.
These hands-on sessions are designed for stores, cafés, showrooms, boutiques, and experience-led brands that want to improve how customers move through a space, connect with products, remember the atmosphere, and engage online.
Drawing on my background in styling, design, storytelling, teaching, retail, and facilitation, I help teams look at their business with fresh eyes and strengthen the connection between space, story, and customer experience.
Who it’s for
The Space + Story Lab is ideal for:
Home and interiors shops
Lifestyle boutiques
Cafés and hospitality spaces
Furniture and design showrooms
Wellness studios
Creative brands with physical customer spaces (ceramics studios, workshop spaces, etc.)
What we work on
Depending on the workshop, we can focus on:
Styling and visual merchandising
Customer flow and first impressions
Brand story in physical space
Atmosphere and sensory experience
Social media for shops and cafés
Translating a real-world brand into online content
Making spaces feel more coherent, distinctive, and memorable
Special customer events in your place of business
THE WORKSHOPS
ReStyle Lab
Social Story Lab
Sensory Space Lab
Tabletop Lab
Mood Board Lab
Window Display Lab
A retail styling and customer experience workshop for shops, showrooms, and concept stores.
ReStyle Lab helps teams improve how their space looks, feels, and functions from the customer’s point of view. In this workshop, we look at visual merchandising, display styling, focal points, product grouping, flow, and the details that make a store feel clear, compelling, and easy to shop.
This is ideal for businesses that already have beautiful products but want the overall presentation to feel more elevated, consistent, and emotionally engaging.
Focus areas may include:
Visual merchandising and display styling
First impressions and customer flow
Focal points and product grouping
Editing clutter and improving clarity
Creating stronger in-store moments
Investment: from €1,200 for a 3-hour in-store workshop in Hannover or within 35 kilometers. (custom quotes for longer sessions or additional locations).
A practical workshop for shops, cafés, and brands that want their social media to reflect the beauty and personality of their space.
Social Story Lab is about helping businesses use Instagram and other visual platforms with more intention, clarity, and consistency. I guide teams in how to translate the real atmosphere of their business into content that feels authentic, attractive, and aligned with the brand.
This is ideal for brands whose online presence feels scattered, inconsistent, too generic, or disconnected from the in-person experience.
Focus areas may include:
Creating a clearer visual identity online
Making social media feel like an extension of the brand
Content ideas for shops and cafés
Styling, photographing, and sharing the space well
Building a more cohesive and recognizable presence
Investment: from €950 for a 3-hour workshop (on-site or hybrid), tailored to your team (up to 8 participants) and channels.
A workshop for shaping atmosphere and customer care through light, texture, sound, scent, and how your team welcomes and looks after people in the space.
Sensory Space Lab helps businesses think beyond appearance and consider how a space actually feels. We explore the subtle but powerful elements that influence comfort, mood, memory, and connection - from lighting and materials to music, scent, flow, and emotional tone.
This is ideal for cafés, boutiques, showrooms, and customer-facing brands that want to create spaces people don’t just visit, but remember.
Focus areas may include:
Atmosphere and emotional tone
Lighting
Texture, and materiality
Sound, scent, and sensory cues
Comfort, calm, and memorability
Customer care as part of the experience - how guests are greeted, guided, and supported
Aligning the space and behavior with the brand feeling
Investment: from €1,500 for a half-day in-person workshop in Hannover or within 35 kilometers (custom scope and pricing for larger teams over 8 participants or multiple spaces).
A live table styling workshop and customer event in your shop or café. I create one or more beautifully styled tables using your products, showing your team and your customers how to layer linens, tableware, flowers, and objects to create memorable, photographable settings.
Ideal for:
Product launches, seasonal events, design nights, and shops that want to showcase their tableware and decor in a more inspiring way.
Format:
2–3 hour in-person event with live demonstration and Q&A.
Investment:
From €1,500 (plus travel if more than 35 kilometers outside of Hannover).
A live in-store or in-café workshop where teams create mood boards using shop products to inspire styling, displays, and customer events.
Mood Board Lab happens right in your space with your products. We gather items from your inventory, curate visual references, and build mood boards together that guide immediate styling decisions, seasonal displays, and special events.
This is ideal for shops, cafés, and showrooms that want teams to think visually about their own products and create cohesive looks for displays, pop-ups, and customer inspiration.
Focus areas may include:
Using your shop's products as mood board inspiration
Curating displays from existing inventory
Building mood boards for seasonal styling and events
Creating customer-facing visual stories in-store
Translating mood boards into immediate shop applications
Investment: from €1,200 for a 2-hour hands-on workshop in Hannover or within 35 kilometers (limited to 10 participants) For larger groups where participants watch and listen (without hands-on participation), the group number is unlimited and the fee is from €1,500 and includes a Q+A session.
A service where I create custom window displays for shops and cafés aligned with your marketing goals, seasonal themes, or brand story.
Window Display Lab delivers a professionally styled window that becomes your storefront's most powerful marketing tool. Using your products, I design displays that draw customers in, tell your brand story, and create immediate visual impact.
This is ideal for boutiques, concept stores, cafés, and lifestyle retailers wanting standout windows for product launches, seasonal campaigns, holidays, or special promotions.
Focus areas may include:
Translating marketing goals into visual concepts
Product selection and storytelling through display
Lighting, height, color, and visual hierarchy
Creating curiosity and foot traffic
Seasonal, promotional, or brand-aligned windows
Investment: from €1,800 for a full window styling service in Hannover or within 35 kilometers (custom scope and pricing based on window size, complexity, and installation time).
Format
Workshops are offered in person and tailored to the needs of each business. Sessions may include a guided walk-through, team training, practical exercises, live demonstrations, and follow-up recommendations. All workshops are taught in English, however guides and summaries can be provided in German.
Available for shops, cafés, and brands in Hannover and beyond.
Zoom or Facetime is also available.
Book an Appointment
If you're interested in working with me, please email with a few details about your project. I'll review your message and get back to you within 48 hours.
holly@decor8blog.com
Spaces I’ve worked in
Soluna Studio, Hannover, Interior Design
LIEBE, Hannover, Pop up, Branded Seating Area (in collaboration with Jonathan Adler Germany)
Mood Spaces at Domotex, Interior and Sensory Exhibition Spaces
kukkamari, Hannover, Window Display + Tabletop Styling
American Book Shop Window Display, Amsterdam
Anthropologie, Los Angeles, Mood Board Workshop
Anthropologie, Boston Mood Board Workshop
Anthropologie, Chicago Mood Board Workshop
Anthropologie, San Francisco, Mood Board Workshop
Anthropologie, St. Paul, Mood Board Workshop
Anthropologie, London Mood Board Workshop
Anthropologie, New York Mood Board Workshop
Liberty, London, Tabletop Styling
Sante, Swampscott, MA, Interior Design + Display
Anthropologie Pop Up, Berlin, Crafting Workshop
Anthropologie, Philadelphia, Mood Board Workshop
Anthropologie, London, Tabletop Styling Workshop
Muji, London, Window Display