OYOY Living

There are so many great interior firms in Denmark, which sometimes makes me wonder how those Danes do it in such a small country - there are so many collections! I came across OYOY Living recently, based in Copenhagen, and since I've not seen them blogged anywhere yet in my travels, I thought I'd share them with you guys. Check out their product line, simple yet bold. F9LIBRJQUHGq9Wz16KEReY-DC33PurcdmzSsH85QTkA

Kw9iDbsegyVou34dCz7e33GEMhpgE39_zNV0mA20RdI 7axG_XMFY-0rt13ycOh-NPElBcrb5wj5ch1Yjt-fYgI

EThdDmlVTCKagLlOtKV2udj3mAC00KVzTEkk-qdczu4,0K2O_3vkRKDpvDWxIIusTIDIwfffq2BzDIuK3ahD71w,Zm8b8Z6r_WJVSHzDbjPL7-J1CaWBiqT5Z1xfDaQOUf4,I2eoU4cDpeQT-UXxW_e-qqYuUhZwK6woT91Db9GJyEE,QgPFErvA2RRTFkrcDQrPi6b5ydXnDkOoBN6DerfBmqc,ZGFCkrc-h5HoFDP4rRubDgTE4aGl1Q

LhQapGkY1pmpksXkdlzpo8wj-af8_1i9TeIGezYay_Q

53CEo700fxVot794pjIskgZdrzwSLuL8rOC8fhejrVM,LawIHw2mm6dv2eYbkAvDPhl5_xbiZX2gnU7pMytEt1U,lwEPnN7z1Kt3UPGUtg0_yZoe2acDPt76iHm7zC-SZmw,LsoYWsZ-CZhs6R5ZcqQscQML6Ype7FWjkgjUsTKp3rM

3q3iYPxuGYWFxzlzvOifFGAQBdiDPhW9tBLNp9Ir6Y0,NQQkTUqMV3pPSTiI5QKUMh1tCnjHdYwZhxYlahIsNr0,sicI9g8JWDfEZrg-DS5QWpSFlTGLaqJa-KxZHGuNkb8,jgdqlsDv9XNpN5Tv_1oPos3pdUae-6cd7V0pYGX8VdE

ehzjuql3omuHhmaZPVXtD5n5O2jxyHMVn_zzpcqGxZ4,lgKb_Ukw-F4zo7KIhQTHlg2Djtg2sfCbGAxWB6JeSGc,p0rNJPL0aHlQesVGO_SFbiZ2SDfoRZcfn1w0eOtXQp8,p0lyzXVyu_Mezr7NL3WZprLipCfDJ6ouKBzJP6Bzssk

gh7Yac4GxCOHoWyQUUGK51rq4jDEkOR97-w72bip6ek,IFjpoqR1HSKWNrTo6ulzgTkG8BbPwwt2TXjxLpYKxnY,3rODodbxHtv16_XUzE0PBDFsR6r5ZUe1RN0LTEILxZw,QHMuLJNCwDBeEn9TiesHhBkS5qbrpLOxR1ZlrPHJUSk

About OYOY, "The name OYOY is inspired by the letters OY, which since 1929 has been written on every Danish aeroplane regardless of where in the world it may be located. The letters indicate that we are a Danish company. OYOY creates high-quality products focussing on form, function, colour and exquisite materials. We are inspired by the classic, Scandinavian style, adding undertones of simple, Japanese design and a passion for combining colour and materials. The result is a unique blend of simplicity and colourful design. The primary designer of OYOY is Lotte Fynboe, who was educated at TEKO in Herning with a speciality in interior and furniture design. At times OYOY has an external designer - for example Kristina Dam, who has designed the Nordic print series. Shape, graphic, colour and clean materials inspires Lotte Fynboe and her motto is “less is more”. A lot of the products are redesigns of childhood memories."

A few of my favorites from their product line include: leather trays, "knut" polar bear cushion, Japanese cushions, penguin, step cushion in neon orange, bobbels mini candleholders, button cushion and the bobbel high candleholders.

I think this line is really pretty, the only thing that is starting to bug me in Denmark about design there is how so many of the brands look the same these day. Like OYOY Living looks a lot like Ferm Living. Which makes me confused because why does everybody have to look the same? Let's hope that Danish firms start to value more their individuality and style again as they did years ago, which put their design on the map in the first place and later, made it so enviable worldwide. But for now, we have to just wait and see I guess - wait and see what the future holds for design in Denmark.

(images oyoy)