If you're anything like me, you love spending an afternoon roaming the halls of your local art museum, lingering amidst the masters. Perhaps you enjoy lunching there, and afterwards, browsing the gift shop for paper products, calendars, mugs, and books. While at the museum, do you ever wonder what becomes of the radiant museum advertising banners featured throughout the city when the exhibition ends? I certainly have...
In the past, and I cringe as I write this, they were deposited into landfills where the vinyl leached into the soil for many years and no one was ever able to enjoy their beauty again. Thankfully, BetterWall took initiative to reclaim these splendid banners and offer them to the public, to design aficionados like us who truly appreciate them. BetterWall, based in Denver, offers limited edition wall hangings sold on behalf of their 18 museum partners, including the the San Francisco Museum of Modern Art, The Art Institute of Chicago, The Museum of
Modern Art in New York, Museum of Contemporary Art in Denver and more. A portion
of the proceeds are denoted to support the museums' collections, programs, exhibitions and operations. Only in tact, beautiful banners are sold; damaged banners are recycled to keep the vinyl out of landfills. In the past year, BetterWall saved over 10 tons of vinyl from being deposited into landfills.
Eco-Friendly BetterWall not only brings unique, dramatic works of art to your home, they help preserve our environment. Now that's beautiful.
Thanks Nora, for the tip!
(photos from BetterWall)