Shop Girl: Foot Traffic - How To Reel 'Em In

It's important to continue the Shop Girl series, at least until a point is reached where the book can be closed and we feel ready to venture into other important topics (email me offline with your thoughts, please!). In the past, when it comes to owning a small business, we've discussed: How Do You Stay Alive? and What Can Shop Owners Do To Attract Loyal Customers?

Beverly Hills bridal + evening gown boutique, Monique Lhuillier Salon, incorporated Alena Hennessy's Birds in Flight to create a beautiful window display at their 9609 Santa Monica Blvd, Beverly Hills, CA address. Would this window catch your eye?


So let's chat a bit about store displays, signage, and how to create a sense of excitement on the street that will draw in foot traffic. Store Owners: Is it all about location, or do you snag and drag in your customers through email, word of mouth, signage posted around town? How much importance do you place on your window displays?

If you do not own a store, but love to shop indie... Shoppers: What counts when you're out and pass a storefront? What lures you in? Any tips you can give that can help shop owners become more successful in attracting customers is always welcome.

Ideas: Host a workshop or a guest speaker, place plants in urn planters or flower boxes around the front door, lots of signs announcing a One Day Sale, signage showing that the store window was pulled together by a designer or art school that made local news, good music (I heard the Amelie soundtrack recently coming from a store and HAD to go inside)... Can anyone think of what attracts them?

(images from alena hennessy)