Vividgrey: Brand Launch!

I was sent a press release this morning from a the founder of a new European brand called Vividgrey who manufactures, "Modern heirloom furnishings for a home shared between children and grown-ups. The brand encapsules the diversity held within its name, balancing the imagination and vividness of children with a refined, sophisticated adult world." Sabine Fajana seems so passionate about her business and I find her collection to be so unique and stunning that this was one press release I devoured. Handcrafted textiles, lighting and other furnishings are made-to-order from her workshop in Vienna. I'm drooling... Just look at these gorgeous things. And so sophisticated, yet simple. But first, here is a peek at her workshop. Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Quilts and lighting - so pretty.

Vividgrey: Brand Launch!

Linen bedding with tiny keys.

Vividgrey: Brand Launch!

Mobiles with a gorgeous sheen.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Spiderweb linen curtains.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Fringe pillows. I'd love a stack of these on the floor in my living room.

Vividgrey: Brand Launch!

Linen bedding with tiny heart accents. I wish these were available as curtains!

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Leaf rugs that you can opt to also use as a kid's blanket.

Vividgrey: Brand Launch!

Vividgrey: Brand Launch!

Wooden boards for organizing the kid's room.

Vividgrey: Brand Launch!

Lighting with a frog inside (on the bottom) that you can see when the light is on.

Vividgrey: Brand Launch!

About Vividgrey, "Vividgrey exclusively uses local or organic materials sourced through certified fair trade suppliers and all fabrics are dyed, customized and screen-printed on the premises. The brand is the ‘second child’ of the Interior Architect and Designer Sabine Fajana. It evolved from working with prestigeous luxury brands while being the mother of a small son, Raven. Both experiences lead her to develop an authentic brand that manufactures precious furnishings of longevity through aesthetics that connect with grown-ups and children alike. The careful selection of contrasting textures is at the heart of the collection – curtains made of coarse linen voile are refined with the subtle complexity of a cobweb, super soft bamboo quilts are wadded with thick natural cotton and embellished with little leather hearts. This balance between raw and refined materials is found throughout the collection."

To learn more about this line or to stock it in your store, please contact Sabine: studio@vividgrey.co

CONGRATS on your new company, Sabine - it's wonderful! I hope personally that you expand on your curtain collection because it's so hard here in Europe to find curtains that are large enough (length-wise) for my altbau windows!

(images: sabine fajana)