Conversation With Daniel Rozensztroch at Merci Paris
I just returned from a beautiful trip to Paris, then London, so I have a great deal to share with you but first, the highlight. My day at Merci in Paris with Artistic Director Daniel Rozensztroch. First, it was a dream come true to meet with him, not just for an interview, but for a store tour, lunch together and frequent chats throughout the day. He is such a creative man, a true artist, and I loved learning more about his life and travels which I’m thrilled to share with you now through my words and photographs.
As Artistic Director, he is solely responsible for the overall image of this famed concept store which is a major design influencer in not only France but worldwide. Before coming to Merci, he was with top French interiors magazine, Marie Claire Maison, for 22 years as Editorial Advisor (Conseiller de la redaction). Now with Merci for 8 years as Artistic Director (Directeur artistique), it’s clear his attention to the brand, the customer, what’s happening globally in design and his own inner radar for what’s appealing fills his mind constantly and is something in which he possesses endless passion.
(One of the cafes in Merci, the Used Book Cafe, with walls of books to peruse while sipping espresso. This was born from Daniel's creative imagination.)
Daniel combs the globe for inspiration and products to take under his wing and bring into the store but additionally, he organizes and curates massive installations in-store that frequently change, all based around themes which range from microtrends (he has the power to set them) and rising trends in either design, fashion, lifestyle, cooking or movements in thinking. He’s always watching the news to see how current events may influence or shape ideas for upcoming shows at the store. He likes to bring awareness to particular themes while also inspiring Merci customers. He likes to make people think. It’s not all about selling product to him, his passion reaches much farther than the wallet – he wishes to inspire collective consciousness to motivate people to consider their lives and the everyday decisions that they make to move towards greater positivity and joy. And products can certainly help aid in that, if you are shown the right ones, which is something he believes in as well – the power of the object and its ability to bring harmony to life.
The current theme, for instance, is sports and wellness and is called Sport in the City. Clearly an important topic as cities globally are expanding awareness on the topic and more juice bars, sports clubs and fitness apparel shops are bursting open. Paris is currently experiencing a great awareness around health and fitness too. I observed this clearly as I saw about 50% less smokers than in times past when I had visited the city.
After the fitness theme, he gave me an insider’s tip that he’s worked with a team of talented people to develop a monochromatic theme based around African prints, patterns and design, which I cannot wait to see because I only think of saturated color when I think of most African textiles and furnishings.
(The men's pop up shop, shown above. Daniel went home with that great camo coat and my assistant Toni Vinther left with the camel jacket he is shown wearing. We had a great shopping day!)
What I noticed immediately upon meeting this talented man is that he listens more than he speaks. He believes in moderation, kindness, compassion, and in creating a meaningful home over time and certainly not to impress others. As we spoke, I sensed that he soaks in everything; which in turn helps him to later decipher what would be an interesting topic to explore for the store or for a future design (he is also a Designer). As a listener, when he does speak, there is something of substance to hold on to and consider later. I really appreciated this because it meant that conversation held more value and meaning, and wasn’t full of the typical surface topics which never really move you closer to the core of the person. He’s a lovely man to chat with, for sure.
(Adidas are so hot right now in Europe, especially these with the black stripes.)
I also caught on rather quickly that Daniel is obsessed with everyday items that are aesthetically-pleasing but also practical and functional, from a collapsible strainer he showed me in the Kitchen section along with a Japanese hand broom, to black matte cutlery on the floor for Home. His obsession clearly is what makes him so great at curating, his attention to detail and his dedication to collecting are inspiring because I also get excited over the little things so his passion was completely relatable to me.
(I loved that they have an Aesop pop-up shop on their ground floor, I grabbed the geranium hand balm from the Auriga kit.)
(Upstairs, they have a gorgeous paper shop. Swoon!)
With a home in central Paris (where he tends to his small garden, a huge trend in Paris at the moment is this sort of renegade gardener) and another in the South of France, Daniel is frequently flying between homes but even more, frequently between countries – he travels to lands far and near in search of something that will catch his eye – it could be anything and generally, not always what is obvious. The sign of a true artist is to see something in what others may walk by, tapping into one’s imagination. His imagination is always running wild and his heart, completely open and free to explore, which makes him perfect for what others may consider an overwhelming responsibility to oversee and curate one of the most influential design stores in the world.
(I spotted a sweet marbleware lampshade that I liked immediately as I began photographing the lower floor near the cafe.)
While lunching at Merci on the lower floor near the gardens, I was seated at a lively table with many languages being spoken, delicious foods constantly arriving before us, a bottle of wine because it’s France after all, and I sat across from Daniel and just felt nothing but warmth and joy as he spoke. During lunch, we spoke about Instagram (he isn’t using it currently but maybe soon, wink wink), social media and blogging in general, his role at Merci and how he decides upon the next big thing to show in-store. Here is Daniel below, this portrait of him really captures his personality well.
It was a pleasure to be meet with someone with such a rich background who doesn’t bring ego into it. Our chat was relaxing and made me realize that there is no need to try to impress people when you are impressive enough, you know? Daniel doesn’t need to prove a thing. He is who he is and his confidence reflects that and it’s an endearing quality because it makes others feel at ease. When you leave ego out of your work, you can get REAL work done. You can do what is important.
(I loved these glass vessels in their Home section and below, all of the ceramics - quite gorgeous. I walked away with the white/black basket shown lower left on the floor for Aidan's toys to discreetly tuck away in our living room.)
After spending nearly a day at Merci eating, shopping, meeting lovely people and photographing the store with Toni Vinther, I walked away more excited to follow Daniel’s work going forward and to keep an eye on the Merci blog and IG to see what he will do for the next installation, and the next, and the next. I also want to return again soon to visit him and maybe steal some time for a coffee because I just liked him as a person. I can’t wait to see where he will go next with his imagination. For me, I loved meeting with someone who brings so much wisdom and value into his work. He’s not fresh out of college or eager, he isn’t insecure or naïve. He’s a seasoned professional, a creative guru, who has seen it all, done it all, and wants to do even more in a fresh, creative and better way.
(I loved how many styles and periods they mix together but also how global it all is - it doesn't look Scandi or French or Italian - it looks well-traveled and interesting, the contrasts are unique and add healthy tension, the focus is on comfort first.)
(Many of their pieces are handmade, one of a kind, like the lighting show bottom left. These are all sourced and made by hand and sold exclusively at Merci.)
(The stunning handmade Japanese pitchers on the table was a real highlight. I wanted so much to take one home and fill it with field flowers.)
(White enamelled metal flatware by Stefania Di Petrillo definitely had my attention and was something else I desperately wanted to take home with me. I also loved the black and white marble enamelware plates, which is trending currently in Europe for the tabletop. I saw it in London in all of the best stores, too. But I spotted it at Merci first!)
(I had to photograph the flowers and the simplicity of this tabletop. I loved the scalloped edges of this vintage farmhouse table. There is a lot of love in a table like that, and memories too.)
(So nice to see mustard and black, but even more, the pottery and linen... and glass. Everything was so cozy looking and welcoming but also stylish and current.)
(I went home with the gorgeous chair above bottom right from HAY, I had to have it.)
I wish Daniel (shown throughout this post and above, with me) nothing but the best and thank him from the bottom of my heart (and my assistant, Toni Vinther, also thanks him too) for treating us like family and with such kindness – this was surely a highlight in my career that I’ll never, ever forget. And a big thanks to Toni for being the best travel partner ever and for all of the help, I couldn't have done this without you!