HAY Designs for IKEA (and so will BYREDO!)
Esteemed Danish brand HAY is on the brink of rolling out a very much-anticipated collection for IKEA called YPPERLIG and I can't wait to see it in the flesh at my local IKEA. Until then, we can all drool over the sneak peeks they've sent to the press for a glimpse of what we can expect in stores this October.
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Lovely, isn't it? I can't wait to see the entire collection. I anticipate it will sell out quickly!
With 72 pieces in the YPPERLIG collection, it's clearly clean minimalism and technical innovation meets perfect editing. Shelving, mirrors, day beds, sofas, candle holders, cushions, even an updated version of the big blue IKEA shopper bag.
And did you also hear that IKEA has teamed up with Ben Gorham, founder of Stockholm-based perfumery BYREDO? Oh yes. They are hush hush about exactly what they are developing together for the home, but they do tease that it's scented... Let's hope candles! Please! More on that collaboration here.