Hübsch New Collection + How Danish Design May Evolve
As a fan and follower of Danish interiors firm (with a German name), Hübsch, I was thrilled today when I read about their brand new "Occasions" collection. Some of my favorites include their herringbone-patterned wood console and cabinet and their colorful glass candlestick holders.
I also have a massive crush on the chair shown above, the curved back is just gorgeous.
"With a dream of building something unique and with a passion for good design, Hübsch was formed in 2010 by Flemming Hussak, Jannie Krüger and Daniel Henriksen. Since then, Hübsch has grown in size and is today regarded as one of Scandinavia's leading home interior brands."
Whenever I'm at fairs, I always look for the Hübsch stand to see what's new and find new things to fall in love with. They are part of my rounds each year at Ambiente in Frankfurt (I've had photo shoots in their stand for two years in a row) and also Formland in Herning. (By the way, I'll be working with Formland again for their upcoming fair from 16-19 August, in case you are there - would love to meet up.)
I often wonder how Danish design will evolve in the years to come - so far, my predictions that they'd be adding a bit more "bling" and shiny statement pieces to their interiors have been a correct guess... I'm seeing more and more statement pieces and interiors objects that add contrast to the minimalist, simple, clean lines found in traditional Danish design. It's a nice mix - on that table above for instance - the classic table shape and materials, the overall simplicity, married with the rather "un-Danish" chairs (definitely not wooden but mimicking the style of a typical wooden chair) and the jewel-toned glass candle holders. This juxtaposition adds a healthy tension that I feel some interiors need to inject more life and personality.
How do you see Danish design evolving in the years to come?