Posts in Business
Is Your Business In a Slump? Or Are You? This Method Can Help...

Do you currently feel like your business, your ideas, YOUR LIFE, IN GENERAL, is in a slump? I totally can relate as a business owner/entrepreneur who has been working independently for 13 years - I get into these slump periods too. I have decided that they are healthy and good - we can hibernate and go inward for a short time, only to emerge like a butterfly from a cocoon. That's okay.

However, slumps can last sometimes for longer than is productive. A bear cannot hibernate until summer. There is a period of rest, then there is a period for action. If you have felt like your slump period has lasted beyond what you feel is healthy or productive, then I have the perfect solution for you. But first...

Photos: Unsplash, Collage, Holly Becker

Photos: Unsplash, Collage, Holly Becker

A little background... I started this blog in January 2006, nearly 13 years ago. I had NO CLUE what blogging was, so little of them existed and we didn't have this term, "Social Media", and we didn't have iPhones and apps and Facebook, Instagram, or Pinterest. Back then, you started a blog as a passion project, you couldn't yet earn money from it. I started my blog because I was working in design and wanted to segway into writing for design magazines and constantly got rejected by editors since I lacked sufficient experience. I started my blog to write about my passions and to hopefully, get in front of some editors and show them that I could write and that I had opinions.

Needless to say, it worked. :) I've done a lot of things I'm proud of, and some things I regret (decisions, mostly monetary ones because I always thought money wasn't important until I made decisions that showed me the truth!)... And I have had periods when I felt really sick of blogging and tired in general of showing up consistently, daily, on my blog or somewhere on social media, to "perform". 

Despite the down days, or the moments of mumbling swear words beneath my breath, I've maintained a consistent positive vibe. I've maintained a lot of good energy for my profession and the field I'm in overall. I still am really amazed by what people have accomplished - my peers and even new ones who are starting in this field daily. I am so curious by nature, so I just love the design that I'm consistently seeing and meeting - all of the new designers, the ones who are known as the trendsetters, the leaders... It's all interesting to me to watch and to actively participate in. 

Yet there are still phases where I want to pull the plug and open a design shop/cafe on the beach in the south of France and just BE DONE WITH IT. You know? Like just wear flipflops all day and white linen dresses with spaghetti straps, listen to great tunes, and sell pretty things and make coffees. Meet travelers and watch my son surf. I have these visions and think that maybe it's common for people so deeply involved in online media like me - to imagine these scenarios of unplugging and living life as it was when I was a little girl in the 80s - wild, free and not an iPhone in sight.

THEN REALITY CALLS. And the reality is - I LOVE FAIRS, PUBLISHING MY THOUGHTS, SHARING, BLOGS, MEET UPS, TRAVEL, SOCIAL MEDIA, COMMUNICATING, CONNECTING, MY BUSINESS and my LIFE in the city here in northern Germany. And I am super motivated to keep going in this forward motion and pursue my dreams in this industry because, well, why not?

However, slumps and down times and feelings of OMG I WANT OUT lurk in the hearts of all creatives and all who are making a living doing what they love because it's only human. You can also bet that even me as the shop/cafe on the beach owner would have days when I didn't want to be there, I wouldn't want to open up and make 100 coffees, or I'd feel sick or bored with being a shop owner. No matter what we are doing in life, there are always greener pastures. There is always MORE.

Photo: Susanne Irmer, Shown: Holly Becker

Photo: Susanne Irmer, Shown: Holly Becker

That is why I decided to teach my RISE Method to others because it's how I've stayed sane and inspired and how I've kept going, stayed profitable and accomplished all that I have in the past 13 years. I'd never really realized that I had a method to my madness, but I do and I sat down over the summer and really thought it through and imagined how I could help others and RISE was born, which stands for R= Reassess, I= Invigorate, S= Strategize, and E= Execute your plans and goals.

Now, for the GOOD PART. You can join me and a small group of students online where, for 3 weeks, from September 14 - October 8, 2018, you can get into a new groove - a new, positive, "I CAN DO THIS" state of mind. Our fun, self-paced online class will teach you the RISE Method.

R: With Reassess, we will teach you how to tap in to your energy, take care of yourself first, identify your strong points, and find the weak places in your business to stabilize and strengthen them. We will also cover how self-care is not selfish and why. This will be a super positive series that will jump start you right away.

I: With Invigorate, we will show you concrete ways in which you can organize your workflow, computer and office along with ways to get more positivity in your life, how to deal with downtimes and creative ruts, the importance of developing a strong support network (and how), and ways to develop courage and strength to rise up and power through. Self-confidence is key, so we'll help you with that before moving on to the next step...

S: For Strategize, it's time to set a plan. How will you do the things you want to do? We'll show you how to put together a solid plan of action, how other business owners do it with interviews and case studies, how we do it and lots of tips and ideas for planning using Milanote, basic organization, and follow through.

E: And finally, Execute. No more worries, no more excuses. This is where you will learn how to execute your plans fearlessly and with courage, how to market effectively on social media platforms, understanding SEO and how to use it to boost your business and get more eyes on your website/blog, various apps we love and our favorite things from the best newsletter apps to invoicing software, Instagram Stories apps we love, and more!

Bottom line: I want to help you to get the courage and energy to climb out of your current rut (or if you're just beginning a new business endeavor, this class will help you, too!) and work on your business and goals with tons of support from us, encouragement, tools and help along the way. The magic is inside of you already - we are going to show you how to tap into it, pull it out and use it.

You can register easily below. Hope to see you in class, it will be nice to work with you personally and you can also make new friends and network in our private student-only forum - which I encourage.

 

See you!

Love,

Holly

 

My New Column in FLOW Magazine Germany

Hello friends, how are you? I'm feeling so happy today because I've been working on some creative projects that are lots of fun for me (and challenging), but also because my column in the German edition of FLOW magazine is doing well and lots of German readers are writing to me because they are so happy to read me in their own language now. I'm proud of this too. So if you are a subscriber already, or you pick it up regularly at the newsstand, please grab FLOW magazine and look for my column, "Hollys Welt", each month. The first one kicked off in the issue shown below, currently on newsstands or you can buy it online right here - it's issue 33. In my columns, I talk about my position on everything from being an entrepreneur and running a business, mom life, living in Germany as an expat and the crazy world of social media and sharing.

Holly Becker FLOW Germany Column "Hollys Welt"
FLOW Germany new columnist Holly Becker

On a different note, I was so touched to read your responses to my recent post, A letter from Holly. Thank you for that. It was really interesting to read your comments - so many of you absolutely feel the same as I do and I really enjoyed all of your feedback and to hear your overall "concerns" about our online community as well. There is so much work to be done, so much good to be had, but we all need to collectively work very hard to evolve our brands and blogs in ways that go beyond the ho-hum generic, and even the boring "accepted" ways... There is so much a creative, innovative and imaginative community can dream up, none of us need to be slaves to algorithms and apps - eff that, right!?

Tomorrow morning, I'm flying to Poland, yippee!!! I can't wait for many reasons, but naturally, I'm so excited to spend time with my friends and to celebrate the upcoming wedding of Agata and Felice. This is her "hen" weekend in Warsaw, so it's a really big tradition and a big deal to her and all of us too. I won't be sharing it online anywhere, it's private of course, but I will definitely be sharing my favorite views of Warsaw all weekend on my Instagram (@decor8) so please follow me over there starting tomorrow (Friday).

Before the end of the week, Allan Torp will be visiting you with his monthly column sharing his favorites, and next week, I'll be back on Monday with highlights from Warsaw and all new content for the week that I've been saving - also a column from Mel (shop tour!), and home tour from Alison (Scottish city apartment), and much more. Next week will be a 5-day week of content on decor8, so stay tuned.

Love,

Holly

 

The One e-course You Need To Take in 2018

Hello everyone! As the snow hammers down on many of us, let's talk about something really positive and exciting for a moment, shall we? If there is one e-course you need this year, it's the one we'll teach in March/April. I know that sounds a little arrogant to say, but I'm so confident about this class because I've teamed up with my friend, Agata Dimmich, a stylist living in Milan from Passion Shake, and together we will deliver Content Creator for the first time.

This class promises to be inspirational, educational and lots of fun. We will show you lots of tricks and great ways (and challenging ones too, but that's good!) to pull together beautiful content for your blog and social media platforms. We have SO MANY new ideas to talk to you about in class! Weeee.!

If you register now, you will pay only $79! The class will be $99 soon, but for now, we are keeping it very, very affordable so those of you who may be a little short on $$$ can still afford to take it and be inspired and encouraged.

Agata Dimmich

From March 23 - April 9th, you will learn :

  • How to find your focus and plan your photos in advance
  • How to set up a space for styling a scene and how to style interiors
  • How to style and shoot flatlays
  • How to create a consistency between your visuals
  • How to style yourself (and friends) into photos
  • Camera tips and tricks for bright and sharp photos (though this isn't a photography class, one lesson will cover photography)
  • Product styling for companies
  • How to edit photos using Lightroom and your Smartphone
  • Case studies of stylists and what we can learn from them
  • And more about how to create gorgeous content for your portfolio, Instagram, blog, etc.

We will teach you through a balanced mix of:

  • Videos
  • Podcasts
  • Written materials
  • Live video chats
  • Questions you can ask us and fellow students in the forum

Plus the $79 fee includes:

  • A brief professional evaluation of your final project by Holly Becker
  • 2 week free class extension until Monday, April 23, 2018 at 5:00 PM CET.
  • Full access to our student-only forum where you can meet and talk to us and other students
  • Lifetime access to our private Facebook page with 2,500 student members
  • AND you can download everything (except the two live chats)

Some of our testimonials:

We hope to see you in our class, it will be so nice to welcome you and a great time of the year to get started - before all of the sunshine and beautiful weather arrives... We will get you ready for the months to come so you're able to rock your blogs and social media platforms. We will teach you simple techniques that can really transform your visual identity online and how you feel about your work - it doesn't have to be hard or time consuming - let Agata and I show you how!

(Photos: Agata Dimmich and Holly Becker)

19 Ways To Grow Your Pinterest Account Fast + Easy for 2018

Hello friends and a very happy new year to all of you! I am so glad to be here writing again, it's been a few weeks but I'm happy to be back on the blog. I have a million posts to write, a lot to tell you about and share, but first I thought since lots of you are thinking about your business and goals for the year at the moment, I'd post this great file in my shop - but I warn you, it's very expensive. It's ONE DOLLAR.

19waystogrow.jpg

This one page PDF is the ultimate cheat sheet for anyone looking to grow their PINTEREST account. All of these tips are fresh and current for 2018 and have allowed me to increase my followers to nearly 370,000 with 5.9 MILLION monthly views. You will definitely learn a lot, quickly, that you can apply to your Pinterest account TODAY.

This PDF will definitely be a big help to your Pinterest account and for only $1.00, it's cheaper than any book, class or the time that it would take for you to learn these 19 tips through trial and error as I have. Thank you in advance for your purchase!

I want to get back to posting some good solid business tips for my fellow entrepreneurs and those of you also using social media daily like me so this is my first attempt at getting some business posts back on the blog again that can be helpful to others like me who are working hard online each and every day (it can be so exhausting!).

I wish you all a wonderful new year, I'm back to blogging again weekly starting now and will begin to share all of my news, travel highlights, trends for 2018, home tours, posts from my contributors, with you starting now. Time to get back to blogging for 2018!

Love,

Holly

P.S. I'm on Martha Stewart giving mood board advice! READ MORE....

Picture This: Photo + Storytelling e-course

If you want your photos to be liked, shared and commented on - in other words, if you want to be SEEN in this great, big online world - you have to put a story or a feeling behind the photos that go deeper than the words you write beneath them. The photo has to say something!

Picture This: Photos + Storytelling e-course

And so, it's a great honor for me to tell you that, for the first time in over 8 years of running Blogging Your Way, the backbone and builder of the site, the co-founder, who is also my husband, will be teaching his first class with a special focus on photography and story telling for bloggers, influencers, writers, online shop owners, designers, book authors and anyone else (even experienced photographers) who is creative or curious and wants to learn exactly how to craft a beautiful photo from the heart.

And I have a small, but very great, confession to make. My first anniversary gift from my husband was a beautiful Canon camera that he bought for me with money he saved up because he knew how much I loved to take photos. And 16 years later, because of his support and encouragement, his patience, and his help in developing my skills in photography, I am finally shooting with confidence. I take photos for clients globally, I travel to events and fairs to take photos, and most of the posts on my blog that I write are filled with my own photos. I also am taking photos for my own books now, and for the books of other authors!

If you don't believe me I want to show you something. These are examples of the photos that I took for decor8 when I first started blogging nearly 11 years ago HERE and HERE. They make me laugh and cringe but they also make me SO PROUD. Because now I am taking photos like THIS and THIS and those are not even my best work. So when I say Thorsten has helped me, well, I mean it.

And now he can help you too.

Thorsten is a tech-savvy genius and knows computers from software to hardware to code, inside out - but also cameras and photography, photo editing and every gadget and app and THING you could possibly use to not only take photos but to take the best photos. On the flipside, he also is a poet and writer, and has an impressive talent to see the beauty in the mundane, to pull it out, and to share it through his photos and writing. With a teaching background for many years in Boston, he has worked in classrooms for years helping to develop skill and talent in his adult students. 

Picture This!

Thorsten will teach for Blogging Your Way, and I will step back and be his co-teacher and assistant, while he leads you through a 3 week intensive course called PICTURE THIS: Photos + Storytelling e-course AND it wraps up with YOU (if you wish to) submitting a photo project and Thorsten will look at it and give you feedback and ideas.

How Many Weeks?

This is how it works. Class starts Friday, November 3, 2017 and will run for two full weeks. Then, students will take a short pause and spend the entire month of December putting what was learned into motion. Then, for one final week in January, from the 8th-15th, each student will share via Milanote (free downloadable app), their photos from December - the "story" they wish to tell. Then, Thorsten and I will look at ALL of the student projects and offer our feedback as part of the class, and all students are welcome to look at and review all projects, too to see what we've said.

What Will Be Taught?

You will learn the principles of visual storytelling: composition... From contrast and affinity to the rule of thirds, golden ratio, deep space, flat space and limited space. Next, you will learn how focal length affects composition, crop factor, ISO tips, using glass filters to control lighting, and the 4 different shot types. Finally, you'll learn how to plan a shoot day for your blog and how to plan a shoot day for a client.

Do I Need An Expensive Camera?

Please note that you will need to own or have access to a DSLR or mirrorless camera (any camera where you can change lenses) as some of the topics cannot be followed with a smartphone camera. A compact camera with a zoom is also a possible option.

How Are Classes Taught?

For this class, mostly video and screencasts along with some written lessons will be pre-recorded especially for this course and posted on Monday, Wednesday and Friday each week - you can view them whenever you wish during class, day or night. All materials can be downloaded and saved. We will also have live chats with students so questions can be asked in real time. And of course, questions can be asked in the forum from November 3 until January 15th, except for Christmas week and New Years Eve and New Year's Day.

We will only register a small group for this class since it includes student feedback on the photograph project - register today so you don't miss a spot!

REGISTER NOW

We hope to see you in class because you will truly love it and learn more than you ever imagined!

(Photography: Thorsten Becker)

 

 

How To Create Content Online To Reach Your Audience

Hello dear friends, I hope that you are doing good and are having a nice week. I'm busy with my little boy and of course, working on my business and preparing for my upcoming trip to Finland and also for my e-course. I've planned a beautiful e-course for all of you, something that will uplift bloggers, content creators, influencers... All of us.

BYW_Content.jpg

Blogging and social media are changing every day. The internet feels very full right now, have you you noticed? Yet honestly, who cares what is changing and how fast it's all going and how many people are sharing and posting and talking... Because in the end, if we know how to create great content and share in a way that gets seen (and heard), then we always have the ability to reach out online regardless of the platform or medium we choose. Everyone has a chance to rise and shine.

That's why this class is for everyone really, all who wish to be seen, heard, understood and felt in this very big, often complicated, online world.

Please join the class with me because I believe a lot of you need it right now. I know I do. I need to talk to you about content and what I've learned and am still learning about what works and most importantly, what doesn't.

 

 

 

This online class will focus on creating content that people respond to. How many times have you posted something on Instagram and it just sat there, with very few likes, and your heart just sorta felt like it was sliding down your chest, making its way to your leg, until completely falling out onto the floor. Plunk! I've felt this before, like my heart dropped, because I was so sad that so very few responded to my words and photos.

Have you ever felt this way?

It happens to us all, so this class will be primarily to educate you on what makes content "sticky" and interesting to others, but also to hold a very open discussion around what we as content providers can do to ensure a better track record for our content. We create to be seen after all, right? I believe everyone creative has a sensitive soul, whether they'll admit it or not. Sensitive people want to be seen, but also wish to be heard and felt and understood. We want to know we matter. We are a complex bunch.

This is also why when you partner social media and blogging with sensitive, creative people, you will see lots of hearts on the floor and sad eyes when a post doesn't "perform" well or an Instagram photo is a bust. We aren't being dramatic or immature, we are human. We feel. I want my class to show you how to make your content meaningful and valuable but also how to create content that you actually are excited to make.

 

You can sign up here.

Seats are limited, so if you are interested please do not delay.

 

Note: Class starts a week from Friday, on September 15th, and only 100 people will be able to take it so we keep it small and special compared to our 500+ classes normally. I wish to really dive into content creation and general content sharing issues lots of us face, and hold some good, solid discussions around all of this.

We'll have an open chat live with me on two Fridays and I'll be active in the forum and in the comments section beneath each lesson I post so you can directly interact with me on the spot. The class is only two weeks long, but what I will share will last your entire lifetime and give you amazing advantage for your career, I promise you that. After class, you'll have an extra month to review materials and download everything.

Meet you in class!

Love,

Holly